Privacy Policy

MSA Inventra is committed to protecting the privacy and personal data of all individuals who interact with our platforms and services. This policy explains what data we collect, how we use it, how we store and protect it, and your rights in relation to it.

This policy covers all digital touchpoints operated by MSA Inventra, including the foodloop platform and this website. foodloop is a brand of MSA Inventra and not a separate legal entity — all data collected through foodloop is held and processed by MSA Inventra.

We may collect the following categories of information:

We use the information collected for the following purposes:

• Service Delivery: To process orders, arrange delivery and provide customer support.
• Account Management: To create and manage customer accounts on the foodloop platform.
• Transaction Processing: To process payments securely via registered payment gateways.
• Communications: To send order confirmations, status updates, OTPs and relevant transactional notifications.
• Compliance: To meet obligations under Indian law, including GST, FSSAI, and DLT regulations.
• Platform Improvement: To analyse usage patterns and improve platform performance and user experience.
• Fraud Prevention: To detect and prevent fraudulent activity and protect the security of our platform.

MSA Inventra is registered with the Distributed Ledger Technology (DLT) platforms of Indian telecom operators including Vodafone Idea, Airtel and Jio. All commercial SMS communications sent by MSA Inventra and foodloop use DLT-registered sender IDs and message templates.

We send the following types of electronic communications:

• OTP Messages: One-time passwords for account login and verification.
• Transactional Alerts: Order confirmations, payment receipts, delivery status updates.
• Customer Support Communications: Responses to queries, issue resolution updates.

We do not send unsolicited promotional SMS messages. Any promotional communications are only sent to users who have explicitly provided consent and are clearly labelled as such.

Our website uses cookies and similar tracking technologies to improve your experience. Cookies are small files stored on your device that help us remember your preferences and understand how you use our site.

We use the following types of cookies:

• Essential Cookies: Required for the website to function correctly. These cannot be disabled.
• Analytical Cookies: Help us understand how visitors use the site so we can improve it.
• Functional Cookies: Remember your preferences and settings between visits.

You may disable cookies through your browser settings. Note that disabling essential cookies may affect the functionality of our website or platform.

MSA Inventra does not sell, rent or trade your personal data to third parties. We may share your data in the following limited circumstances:

• Payment Processors: We use regulated payment gateways (including Razorpay, Cashfree or PhonePe) to process transactions. These providers operate under their own privacy policies and are bound by applicable data protection obligations.
• Logistics Partners: Delivery details are shared with our fulfilment and logistics partners solely for the purpose of completing your order.
• Legal Compliance: We may disclose personal data where required by law, court order or government authority.
• Business Operations: Service providers who assist with platform hosting, analytics and IT operations, under strict confidentiality obligations.

MSA Inventra implements reasonable security practices and procedures as required under Indian law to protect your personal data against unauthorised access, disclosure, alteration or destruction. Our security measures include:

• Secure HTTPS transmission for all platform interactions
• Access controls limiting data access to authorised personnel only
• Regular review of data handling and security practices
• Encrypted storage of sensitive personal information

While we take all reasonable precautions, no digital transmission or storage system is completely secure. We encourage you to keep your account credentials confidential.

As a user of our platform and services, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention requirements
• Withdraw consent for optional communications
• Lodge a complaint with the relevant regulatory authority

To exercise any of these rights, please contact us at msainventra@zohomail.com.

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable Indian law. Order and transaction records are retained for a minimum of 7 years for statutory compliance purposes. Account data is retained while your account is active and for a reasonable period thereafter.

Our platform is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

We may update this Privacy Policy from time to time. Any material changes will be communicated through our website. Continued use of our platform following an update constitutes acceptance of the revised policy.

For any questions, concerns or requests relating to this Privacy Policy, please contact: